In may almost seem like an afterthought, but after years of web surfing, the bookmarks we accumulate become invaluable. In my browser, I have at least 50 different bookmarks that I seriously doubt I could find again should they ever be lost. Moreover, as browser preferences change (or if you're commonly surfing from several different browsers), it's often handy to have all your bookmarks move around with you.
I understand the reasoning behind the Feds decision to breakup the AT&T monopoly, and on January 1st of 1984, AT&T's local operations split into seven independent Regional Bell Operating Companies (you've heard the term 'baby bell' right?).
Since then, the telecom industry has slowly been playing a game of renaming, mergers, partnerships, and takeovers. In fact, what was left of AT&T after the breakup and a failed business segway into computer systems, ended up getting purchased by one of their own spin-offs.