A few months back I gave Toshiba some advice on how HD-DVD could win the format war. Perhaps it was too little, too late, or it was sound advice that fell on deaf ears. Either way, Toshiba has packed up camp and announced it will no longer be manufacturing or marketing HD-DVD players, and ending the long format war once and for all.
It's estimated Toshiba sold over one million HD-DVD players and three-hundred thousand personal computers with HD-DVD drives. Painful as it may be for early adopters, there will be no rebates, refunds, or credits toward Blu-Ray devices for anyone that bought in to HD-DVD early.
Toshiba Corporation today announced that it has undertaken a thorough review of its overall strategy for HD DVD and has decided it will no longer develop, manufacture and market HD DVD players and recorders. Toshiba will begin to reduce shipments of HD DVD players and recorders to retail channels, aiming for cessation of these businesses by the end of March 2008. Toshiba also plans to end volume production of HD DVD disk drives for such applications as PCs and games in the same timeframe