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During their ten year history, TiVo’s obituary has been written more times than I’ve sat through an entire commercial, yet no matter how steep the climb, TiVo has continued to defy critics and skeptics alike by chugging along.

Photo by Thomas Hawk

One of my very first jobs was working behind a concession counter for a big multiplex cinema. It isn’t the sort of place where one would expect to learn a life skill, but early on I learned an important lesson in business — the art of the up-sell.