Mitsubishi WD-57733 Diag Code 66

I have a WD-57733 manufactured in November 2007. Yesterday we started getting the BGLOD. Diagnostic Code is 66. Observations - turn the TV on and you get sound, but no picture. Walk around to the back and you can hear a fan power up and see an ignitor flashing about 6 times, but the bulb never fires. Fan powers down and it repeats the cycle. It will do this two or three times, then the TV shuts down. After you attempt to turn the TV on twice, the red light remains illuminated after that attempt.

Would I be correct to assume that the lamp is fried after 3 years?  I have read the thousands of posts about bulging capacitors and all the other wonderful engineering marvels on these boxes, so I want to make sure I'm chasing the right problem...

Thanks in advance.
Mike