No this isn't the next "bling" thing. Rescue workers are promoting a new idea to help facilitate emergency situations. By storing an "In Case of Emergency" number in your cell phone, workers will be able quickly find a relative or friend to call.
Here is more information from a recent article:
http://www.komotv.com/stories/38220.htm
I.C.E. in your cellphone
Wed, 08/17/2005 - 10:26
#1
I.C.E. in your cellphone
And if you're a skeptic like me and you don't trust info like this coming to you via email, it does check out as being true according to Snopes.com:
http://www.snopes.com/crime/prevent/icephone.asp
Great idea. The trick will be to get rescue workers and enough people to check the cell phone and realize what ICE stands for.