Trackitback recovery system helps return lost items

I first saw this a few months ago and stumbled on their website again the other day. Order labels for your gadget with unique ids that can be used to return your lost gear to you. You pay for the labels and to register your equipment and they pay for rewards to the finder and for all shipping.

Seems like a great idea but I couldn't find any statistics to support that it was worth the money.

Has anyone used this yet?