In the blogosphere, on YouTube, and anywhere else PC and Mac users share the same space you'll see and endless barrage of "mine is better than yours" posts from those who claim to be Mac or PC.
In recent weeks, Microsoft has kicked off an aggressive marketing campaign intended to change user perception about Windows, and Microsoft in general. Apple has been dominating the advertising wars over the last few years, and their long running PC Guy and Mac Guy skits have been seen by almost everyone at this point. Microsoft is now firing back, and we've seen three distinct flavors of perception changing, debate raging campaigns come out of Microsoft.
The Mojave Experiments