Sonos Does Twitter

Sonos controller Twitter

The Twitter Everywhere meme is popular this week, and Sonos joins in by announcing (via Twitter) that soon owners of the multi-room music streaming experience will be able to tweet from their Sonos controllers. The new feature empowers listeners to share artist tracks with one click, or edit automated tweets before publishing.

I love this experimentation phase for Twitter. I don’t know that I have any interest in regularly tweeting my musical tastes, or in accessing Twitter from devices that don’t give me the full conversational experience. However, the idea of using Twitter in broadcast-only or receive-only mode is certainly gaining traction. Like PiMPY, the tweeting washing machine, it suggests new possibilities for both lifecasting and automated data collection.

With regard to Sonos specifically, my guess is that the company’s customer base is music-obsessed and sophisticated enough to make the new Twitter function appealing. The application will work from both the new Sonos Controller hardware and and their iPhone app later this year.

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