New Netflix Survey Offers Clues

Looks like Netflix is once again soliciting feedback via a branching web-based survey.

Last week we started to see blog coverage of what looks to be them testing the waters for providing service on additional game consoles (Wii, PS3). My immediate reaction, given the scarcity of sources, a non-Netflix URL, and the “exclusive” language of the Netflix+Microsoft Xbox 360 deal was no way. However, Engadget posted another survey screengrab yesterday. And while it looks remarkably similar to a questionnaire delivered last year, I suspect it’s legit… after also being emailed a Netflix survey link yesterday. Which calls into question the nature of Microsoft’s “exclusive” deal with Netflix. Is it time-based, content-specific, or something else?

As someone who already uses Roku, TiVo(s), and Xbox 360 to periodically stream Netflix video, I believe I was led through a different line of questioning. Specifically, I was quizzed on what sort of “additional content” and “additional features that Netflix could implement related to instantly watching movies and TV episodes.” Many of the items seem pretty obvious and hopefully represent the inevitable evolution of Netflix’s streaming service. So I’m thinking this is being used to guide project priorities.

Netflix’s most significant shortcoming is the lack of current content. Which is largely a financial and licensing issue to be worked out with the studios. Taking that out of the equation, I’d really like to be able to browse the Netflix content catalog from the couch. (Although my laptop usually accompanies me around the house.) I’m sure the surround sound item will appeal to many. And that resolution will be codec/hardware dependent. Lastly, Netflix should clearly indicate any video expiration dates. Better yet, I’d like to see a persistent content library that doesn’t expire.

Click to enlarge:


Connect With Techlore