It just so happens that Discovery Communications is based here the DC region. In fact, I used to live about two blocks from their previous HQ location (Bethesda, MD), which I’ve toured, and have known several employees over the years.
In chatting with a work buddy, I learned about a wild and creative reuse of Discovery’s Deadliest Catch billboard erected in NYC (West Side Highway & 123rd St) this spring to advertise the current season. 250 laptop sleeves, conceived and produced by 2 Oceans Promotions, have been recycled from the actual billboard (vinyl?) and distributed to employees involved with Deadliest Catch. And my friend’s wife, who works for Discovery, managed to nab ZNF one as well.
Click to enlarge:
