First, Best Buy automatically upgraded me to a newer (more pricey) HD DVD model at no extra cost when their stock was depleted. And now, it looks like I’ll be getting a $50 gift card for my troubles. Despite the fact that it represents 50% the original value of my player which actually sold on ebay for more than I paid.
With Blu-ray declaring victory over HD-DVD in the high definition movie format war, Best Buy, the nation’s largest consumer electronics retailer, is giving $50 gift cards to customers who purchased an HD-DVD player or HD-DVD attachment […] Through this program, Best Buy will distribute more than $10 million in gift cards to customers across the country. […] Best Buy will proactively mail cards to all customers that the company can identify as having purchased an HD-DVD player. Members of the Best Buy Reward Zone program, customers who purchased Performance Service Plans or who made their purchase on BestBuy.com should look for their gift cards in the mail by May 1.
