Apple’s iTV software reboot, aka Take 2, just hit the net. TUAW itemizes the new features:
- HD/Standard Def movie rentals
- Purchase/rent items from the iTunes Store directly from Apple TV
- Flickr/.Mac photo browsing
- Browse the iTunes Podcast directory from the Apple TV
With this refresh and lowered price point ($229), Apple TV is looking more interesting. The multiple functions (Flickr, podcasts, iTunes, etc) plus those move rentals could be more compelling than a movie-only device like Vudu - If Apple can market it. Though, at the end of the day, there’s only so many boxes folks are going to connect to their television.
