Whether or not you believe Hulu can “kick YouTube’s ass,” the folks behind the Web video venture are certainly doing more than a few things right. I got hooked on Hulu when it was still in beta, checking out a few 30 Rock episodes and some of the Scrubs shows I’d missed. But I admit my usage of the site has fallen off. (Largely because when I’m on my computer I get too distracted by all things work.) Now Hulu has a new campaign going that may just suck me back in.
The Hulu Days of Summer push launches a premiere program every weekday through mid-August. So far, Hulu’s put out Lost in Translation (great movie), a Three Stooges collection, Eternal Sunshine of the Spotless Mind, and today’s debut, a long line-up of NOVA shows. I know the gimmick sounds pretty standard, but Hulu’s adding a twist: a Hulu Days of Summer Widget along with an RSS feed. Brilliant move for the all the Web entertainment sites that track this kind of thing.
I also found myself receptive to Hulu’s news because in came in an email update that apparently I opted in for. This may be the first time Hulu’s sent something to me, or it may be the folks there just do it so rarely I’ve forgotten other missives. In any case, since I hadn’t heard from Hulu lately, I was interested to see what they had to say. Other recent updates: The Daily Show and The Colbert Report are up on Hulu now, and Hulu has highlights of the NBA championship series. (Sorry Lakers fans…)
