First Netflix STB Arrives ($100)

Earlier than I had anticipated, the first Netflix set-top box has hit the market. Many of us complain of “box fatigue”, but we’ll probably make an exception for the Roku Netflix Player listed an attractive $100 with unlimited video streaming (for Unlimited Plan subscribers). Though, Roku obviously overlooked physical design to get this unit out quick and at a reasonable price point. Having said that, they didn’t skimp on network connectivity by kindly integrating wireless along with the typical wired Ethernet option. The fanless media streamer currently maxes out at 480p, but the HDMI-equipped unit is capable of higher definition once Netflix provides HD content. (Higher tier plan?) The UI is limited to browsing your pre-existing Watch Now Queue - meaning, you won’t be searching or adding movies on the fly.

Now the interesting thing about Roku is the founder and CEO… About a year ago Anthony Wood (also a founder of ReplayTV) left Roku to head up Netflix’s Internet TV Group. In January, he returned to Roku and here we are. I assume this is the smaller Netlifx partner which I got wrong (suggesting a D-Link or Netgear). Perhaps, I would have voted differently had I kept tabs on Wood.

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