Guitar Hero North American Revenues Exceed $1 Billion

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Jeff Block
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Guitar Hero North American Revenues Exceed $1 Billion

Okay, so seriously...  somebody must play Guitar Hero for revenues to now be in excess of $1 Billion, but I'm pretty geeky and only know like one person who plays it.  Am I just too old and not running in the right cricles?  Who plays this thing?

Chris Miller
Chris Miller's picture
Jeff,

Jeff,

There's no denying that you're geeky.  The other characteristic you're failing to mention, however, is that you're also north of 30.  There are a lot of folks our age playing GH, but I guarantee you that the majority of that $1B revenue didn't come from the more "mature gamer".  Every parent I work with has kids at home who own every version of the GH games, guitars, and accessories.  That, my friend, is where the money's coming from.

 

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