CES has become not only an event in recent years, but a spectacle within itself. The entire Las Vegas Convention Center is filled with enough electronic gadgets and gizmos to make any electronic enthusiast feel like a kid in a candy store.
CE manufacturers use whatever tactic they can to impress the endless stream of visitors that walk by their booths. Some bring in live musicians, use famous celebrities, build monstrous exhibits, and anything else they can think of to attract visitors.