a parent and that if informed consent has not been given, payment should not been taken."Failure to rsgaming comply with the principles could risk enforcement action," states OFT, adding that many of these issues are not compliant with the Consumer Protection from Unfair Trading Regulations set forth in .How these principles were laid outOFT says that following research, consultation on these principles ran from September to November . written submissions from stakeholders were taken into consideration, while some oral submissions were also taken onboard.The principles laid out revolve around tackling a lack of transparency when it comes to in app purchases in Runescape games, and misleading commercial practices, "including failing to differentiate clearly between commercial messages and gameplay."OFT says that some Runescape games are "exploiting children's inexperience, vulnerability and credulity, including by aggressive commercial practices. including direct exhortations to children to buy advertised products or persuade their parents or other adults to buy advertised products for them."These principles aim to cut this behavior out, the report says. A summary of the report can be found on the OFT website, although with the PDF version of the report itself. The PDF report is an interesting read, offering plenty of examples of game monetization that would be "unlikely to comply" with the new principles.Ukie and TIGA respondUK fair trade body Ukie responded to these new principles this morning, stating that it has been working closely with OFT to bring these principles to fruition."We need to make sure we balance the opportunity and growth of innovative business models in the industry with sensible measures to protecting Runescape players," noted Ukie CEO Dr. Jo Twist. "We are pleased to see the OFT recognise that parents need to be more aware of and use parental controls that are available on devices. Protecting consumers is a shared responsibility across those who make and sell Runescape games, as well as parents and carers."Ukie has prepared a summary fact sheet of the principles for game businesses, which provides a nice, easy to digest round up of the facts.Meanwhile, UK Runescape game trade association TIGA also welcomed these new principles, with CEO Dr. Richard Wilson noting, "What is now essential is for the OFT to work with its counterparts in the EU, the USA and across the globe to adopt a common approach to the F P market."He added, "The UKs mobile and online Runescape games developers represent a small fraction of the global F P development industry. To effectively protect both UK consumers and UK businesses, we must avoid these regulations becoming misaligned with the rest of the world, or risk damaging our culturally and artistically rich, high tech and highly skilled Runescape game industry."