Since acquiring Movielink about a year ago, Blockbuster’s been relatively quiet with the property… The Movielink video download service has carried on in the interim. However, according to the Dallas News a rebranding under the Blockbuster name is nearly complete. A few hundred Total Access members have been provided beta access in a program that will grow until the official launch - projected for August. As the computer video marketplace swells, these service providers will need to find television outlets (think Netflix on Xbox, Amazon on TiVo) for mass market adoption. And even then the embedded Comcasts, Verizons, Time Warners, etc will most likely still take the lion’s share of video-on-demand revenue. (Thanks for the pic, Travis!)
